Social Media Plan for Dreamz
i. Intended image for the brand ii. Analysis tools to be used to track social media foot-traffic ii. Expected platforms to be used 1. Facebook, Instagram and Twitter 2. Types and frequency of posts iv. Timeline for social media introduction 1. Checkpoints for posts and followings
Increase market share by growing the sales force in the tristate area . Expand distribution to mid -Atlanta and New England .
Build the franchise for dreamz brand using digital media . Positioning the brand on a combination of eco-friendly and community / cause related associations is a strong imperative.
2. Social media marketing strategy ( linked in focus )
a. Identify opportunities for dreamz brand to (1) increase marketing interection (e.g., YouTube videos, blogs, contests, etc .)
b. Improve relationships management and acquire customer insight and referrals Would you please elaborate and elucidate it for the dreamz brand.