Assignment:
For this three page project, you will identify by using the below start up business. Describe the vision, mission, and the type of structure your business will take. In addition, describe, as the leader, how you will manage the business in order to realize the vision and achieve optimal performance.
- Determine the type of business, vision, and mission
- Create the structure and form of management applied in the business
- Evaluate the roles that your structure, management, and the leadership foundation you created will play in the performance of the organization.
Reference:
Chari, S., Katsikeas, C., & Balabanis, G. (2015). Intended and Realised Marketing Strategies: Adaptive Marketing Organizations in Enacted Environments. In Marketing Dynamism & Sustainability: Things Change, Things Stay the Same... (pp. 44-50). Springer International Publishing.