Integrate the firms primary product in the movie itself, Other Subject

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Integrate the firms primary product in the movie itself

Problem: A movie production studio and a firm partner to integrate the firm's primary product in the movie itself. The product will be featured throughout the movie. What is this strategy referred to as? I. Brand substitution and product placement. II. Brand loans or trades and product placement. III. Brand co-promotion and product placement. IV. Brand integration and product placement.

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