Insights from supply chain management


Question: On August 29, 2005, Hurricane Katrina devastated New Orleans and the Gulf coast. Proctor & Gamble coffee manufacturing, with brands such as Folgers that get over half of their supply from sites in New Orleans, was severely impacted by the hurricane. Six months later, there were, as a P&G executive told the New York Times "still holes on the shelves" where P&G's brands should be. Given your new insights from supply chain management: How would you solve/avoid a situation like this?

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Supply Chain Management: Insights from supply chain management
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