Problem:
Assume you have been assigned to lead a team tasked with developing an innovative way to package a new product that would inexpensive to ship while still being durable enough not to get damaged. The goal is to do this in an environmentally and socially responsible way. The team is composed of members from a variety of different departments as well as from regional offices throughout the world, so some will be attending meetings virtually.
In this case specifically do you think the requirement of an "environmentally freely" solution might create an issue given different cultures definition and awareness of adverse environmental impact? As a leader how would you address that aspect of the requirement for the cross-cultural team?