(Problem 1) With the rise of the internet, customers can easily find information regarding Harley Davidson motorcycles. Doesn't this contradict Hal's emphasis on personal selling? Why or why not?
(Problem 2) Write copy for a radio advertisement for Hal's Harley. Discuss how the concept of integrated marketing communications impacted your message.
(Problem 3) What actions does/could Hal's Harley take to further build the relationship between itself and the customer after a purchase?