Research the supply chain and marketing elements for Universal Music (www.universalmusic.com)
The paper would include the information on the supply chain and marketing elements. At the end of the paper, the following would be addressed:
Addresses how e-Business supply chain and marketing differs from traditional brick and mortar retail and distribution enterprises. Be sure to consider and discuss:
What are they offering to their buyers or consumers?
How could such an e-Business enterprise integrate marketing and supply-chain processes with their brick-and-mortar operations? Should they do this?
What are likely to be the issues with integrating the e-Business web site with legacy supply chain systems?