INFO 300 OPERATIONS ASSIGNMENT
Starbucks has developed a new coffee which uses some standard and some new ingredients. It believes this coffee could become wildly popular with its younger customers but wants to test market it in a few stores in key locations around the country to assess customer reaction.
You are the manager of a Starbucks store that has been selected for this test marketing.
a. You have full responsibility for the success of the test market at your store. Write a memo outlining the preparations that you will have to make at your store before the start of the test marketing. Your memo should focus on at least four of the following issues: staffing, training, equipment, supplies, store layout, quality, customer service, etc. (750 words)
b. Describe any interactions you would have with managers at Starbucks Finance, Marketing, and HR as you get ready for the start of the test-marketing in your store. For what issues would you need their help and support? (250 words).
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Starbucks-Delivering-Customer-Service.rar