Please look at the Youtube video clips:
1) Auto Industry Booming in China
2) BMW China Presentation
3) China's Consolidation Plans - Autoline Daily 479
Question 1: How does this industry's segmentation and growth in China affect the strategic positioning of Ford, Toyota or BMW passenger vehicles? What generic strategy should these three automakers pursue - and why?
Question 2: What other business strategy considerations should be considered regarding this industry in China?
Question 3: How does the PESTEL and Porters 5 Forces models help develop the strategies?