Industry segmentation and growth in china


Please look at the Youtube video clips:

1) Auto Industry Booming in China

2) BMW China Presentation

3) China's Consolidation Plans - Autoline Daily 479

Question 1: How does this industry's segmentation and growth in China affect the strategic positioning of Ford, Toyota or BMW passenger vehicles? What generic strategy should these three automakers pursue - and why?

Question 2: What other business strategy considerations should be considered regarding this industry in China?

Question 3: How does the PESTEL and Porters 5 Forces models help develop the strategies?

Solution Preview :

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Other Management: Industry segmentation and growth in china
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