1. Industrial segmentation is different from the segmentation of consumer markets, because:
Consumer markets are segmented by demographic variables, and the business is segmented by demographics.
Consumer markets are segmented into two business segments and is segmented into four.
There is no difference
None of the above
2. The segments must be selected by the following criteria I
dentifiable Accessibility profitability
Knowledge of culture and age bias
Who is the patient?
Accesibilidad, conocimiento de la cultura y sesgos de la edad
3. Bases for segmentation of marketing?
Demographics, operating variables
Demographic, geographic, psychographic, and use
None of the above
All of the above