·Identify the targeted population.
·Gather data about the population demographics.
·Describe the general impact that changing demographics may have on the health care market.
·Why and how will changes in the demographics of this population affect health care?
·Identify two key health care-related challenges to this population, such as increases in health care costs, increases in prescription drug costs, or the need for in-home medical care.
·Describe how a chronic disease wellness program may affect the costs for this demographic.
·What do the demographics tell you about the marketing needs or services needed for this population?
·How can the individual patient, the community, and society as a whole address these challenges?