Question: Aggregate responses to three questions were obtained from a survey of 100 males and 100 females who were randomly selected and viewed three films (A, B and C) as shown below.
In the following table, indicate the type of scale (nominal, ordinal, interval, ratio), measure(s) of central tendency (mean, median, mode) and dispersion (range, percentiles, standard deviation) appropriate for each question.
1. Film preference rankings (1 = 1st, 2 = 2nd, 3 = 3rd) for all respondents: A = 3, B = 2, C = 1
2. Satisfaction levels (Satisfied-Dissatisfied-No opinion: coded S-D-N) for each film:
A: S=29%, D=47%, N=24%; B: S=33%, D=29%, N=38%; C: S=68%, D=27%, N=5%
3. Violence ratings (1=Low, 5=High) of each film for all respondents: A=3.1, B=4.3, C=2.9
TYPE OF ----------------MEASURES ----------------
QUESTION SCALE CENTRAL TENDENCY DISPERSION
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2
3
What type(s) of tabular/graphical representation would you use to display the responses for each question (table, pie chart, bar chart, line chart, etc.), and why?
QUESTION GRAPHICAL REPRESENTATION REASONS
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3