Response to the following problem:
On a mission A business will often express its ultimate purpose in the form of a mission statement. Mission statements are widely published and frequently adorn the websites and promotional material produced by businesses. The statements are usually concise and try to convey the essence of a business. J. Sainsbury plc is a leading food retailer which recognises in its mission statement the importance of customers to increasing the wealth of the owners (shareholders), as follows:
What is Sainsbury's mission?
To meet our customers' needs effectively by providing the best quality and choice to meet their everyday shopping needs and thereby provide shareholders with good, sustainable financial returns.