Increasing consumers involvement with products


Assignment:

Q1. What are some strategies marketers can use to increase consumers’ involvement with their products?

Q2. Many consumers today seem to be obsessed with monitoring their emotions. They post about their feelings, track their sleep patterns, and fret about how often they’re “liked” on social media. Should happiness be quantified?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Increasing consumers involvement with products
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