Incorporating models of different races


Assignment:

Compare two magazine ads incorporating models of different races or genders but selling the same product. Use Bergers methods outlined in his article "Analyzing Print Advertisements to analyze the ads applying at least three of the methods of analysis he provides. Explain in your analysis why you believe the ads with models of different races or different genders were presented, i.e. what differing messages was the advertiser attempting to convey.

Be sure to support your analysis with citations and sound substantive reasoning.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Incorporating models of different races
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