Question 1: What is the major difference between a travel agency's income statement and the income statement of non-service businesses? Explain.
Question 2: What do they mean by "CPM" or "PPS" when they discuss costs of this advertising?
Question 3: What is commission analysis? What advantages does it have for the travel agency or the travel agent?
Question 4: What is Database Marketing? How can it be used in selling travel?