The International office wants to promote education-abroad programs by producing informational documents about various countries where students might go to live & study abroad for a semester or year.
To complete this assignment, do the following:
Choose one country to research and use for your document.
Create two (2) informational documents (NOT flyers) that provide relevant content to two different audiences: undergraduate students AND Parents of students. Both documents will provide information on a specific country and the study abroad program through the CIE (Center for International Education). Do not write an essay or narrative. Use headings & bullets to organize your document clearly and consistently.
Include only ideas that the audience is likely to need or want. Readers skim headings to skip what they don't need. Documents are never too long, but they are often ill-organized. Use a clear and consistent organization in your document. Each document will be at least one full page (you can go over one page).
The focus of this assignment is audience analysis. The audience for your first document is: 1.) undergraduates interested in education abroad. The audience for your second document is 2.) Parents of students interested in education abroad. This assignment should illustrate your audience analysis skills as well as document design skills. You need to explicitly define your audience in the title (prominent text at the top of the document). Remember, your purpose is to provide information on an education abroad opportunity for a particular country for each of your two audiences. This is NOT a one-page flyer or marketing poster. Rather, this is an informational document covering relevant topics for a student/parent interested in a particular country/program.
In tech writing the process begins by thinking about the audience. If you start with the descriptive data, the purpose of the document becomes apparent only toward the end & often then only implicitly. When you recognize both the target audience & the purpose of the doc, then you can more effectively design it. You begin the document by addressing a specific audience about a specific topic.
Don't simply provide what information you have; rather, think about what the audience needs/wants to know at this point and only include ideas that fulfill that specific purpose. Your document should be designed for a specific audience (undergraduate NAU students AND Parents of NAU students). It's not about what you want to provide; it's about what the reader needs for the document to fulfill the purpose.
Graphics: You must include graphics in your document. One of your integrated graphics may include a map. This is relevant information for the target audience. Decide: Which graphics make sense for which audience? (How will your two documents differ from each other?) Follow the rules for dealing with graphics (in this and all documents for this course):
Label each graphic (Figure 1, Figure 2, etc.)
Title each graphic ("Map of Thailand", for example)
Explicitly refer to each figure in the exposition ("As Figure 1 illustrates...")
Cite the sources (if you make the source a link, your reader can "jump" to more info quickly)
(Please note: Documents that do not follow these rules for dealing with graphics will be marked down.)