1). Analyze the impact of your Module Price on market share and total profits. You are also required to determine how process improvements yield a reduction in unit costs. Be sure to copy tables and charts to support your analysis.
2). Include discussion and analysis of key metrics at the end of each decision point (e.g., among other data, be sure to include total market share, revenue, cumulative profit, consumer net price, modular price, unit cost, etc.).
3). Make sure to include comparative tables that include what you believe to be the most important data. Don't merely recite the data, however - instead, analyze the data.
4). Make recommendations. What would you have done differently as it relates to pricing, process improvement, or other?
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Sun Power (You)
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Other Solar
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Market Share (%)
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4.85%
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95.15%
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Consumer Net Price ($/kWh)
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$0.15
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$0.17
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Module Price ($/kWh)
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$0.13
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$0.15
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Unit Direct Cost ($/kWh)
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$0.10
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$0.08
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Annual Revenue ($/Year)
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$626.82M
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$14.60B
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Annual Net Income ($/Year)
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$35.85M
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$3.65B
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Annual Shipments (MW/Yr)
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188.59
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3.85K
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Installed Base (MW)
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721.43
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18.85K
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Share of Installed Base (%)
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3.69%
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96.31%
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Cumulative Profit ($)
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$51.84M
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$11.97B
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Percent of Rev to Process Imprv (%)
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0.05
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0.05
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Grid Power Price ($/kWh)
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$0.13
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Industry Net Income ($/Yr)
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$3.68B
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Industry Subsidy ($/kWh)
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$0.12
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New Entrants
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0
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