Include an executive summary, which should give a snapshot of your restaurant and explain who you are, what you are doing, and why. This should provide a basic understanding of the company, such as whether this is a new venture, a franchise, or the management of a restaurant for an existing owner it is usually best to, after you have completed the plan.Define your market, describing the restaurant industry and the outlook for the restaurant industry. This will provide a profile of your future customers. You should state the potential market share for your location.