In previous modules, we discussed knowing who an audience is in terms of the people who physically make up an audience and some of the best ways to reach them. Another important factor when considering your audience is determining what they need from your communication. How do we determine needs? Research the web to discover ways in which we can determine the information that a targeted audience needs from our communications. Be sure to list your sources of information so that your peers can benefit from your research.
In your responses to your peers, compare and contrast your findings to theirs in order to gain a deeper understanding of audience needs analysis.