In your research of New Belgium Brewing Company, you have no doubt found that their pollution reduction initiatives and corporate philanthropy make them a socially responsible company. In this week's discussion, please answer the following:
- What responsibilities do businesses have to their customers, the environment, employees, investors, other stakeholders, etc.? Which is the most important?
- Who is the target consumer for New Belgium?
- Do they care about social responsibility? Can a company that sells alcohol be socially responsible? Why or why not?
- Are their initiatives just marketing tools?