In March of 2012, Boeing agreed to collaborate with China's Comac, which is actually something of a rival to Boeing in the commercial aerospace market (Toh, 2012). They partnered in an effort to curb the aviation industry's contribution to climate change. This is a classic example of a partnership formed to stimulate and manage innovation outside the boundaries of any given firm. This first partnership between Boeing and Comac aims to develop a single-aisle passenger aircraft. Boeing is partnering with a rival to challenge a market in which it already enjoys a significant advantage.
In your research, consider how organizations should exercise care when implementing alliances that produce innovation without harming the competitive standing of the alliance partners.
- Using the models in the Baloh, et al., article and your additional research, evaluate ways in which HR can manage the outsourcing of innovation.
- Describe the methods HR can use to manage the outsourcing of innovation as a foundation of understanding.
- How can HR play a significant role in ensuring that the organization maintains its competitive advantage when managing the outsourcing of innovation? Provide a brief rationale.