DISCUSSION: Communication decisions of sales promotion, personal selling, special forms of communications; digital revolution; social media
1. In your opinion, why is the concept of product placement an important advertising campaign? Provide an example to substantiate your answer.
2. Provide an example of when an infomercial would be necessary to ensure success of a product. Briefly explain why.
3. Name an advertisement or marketing campaign that you consider to be awful and horrible. Briefly explain why that was the worst ever.