In your opinion does one of the businesses have more


Examples of industries: electrical appliance, pharmaceutical, market research, fashion, music, movie, books/ publications, supermarket, education provider, travel, non-for profit, finance/bank, online dating, social networking sites, online gaming, auction etc.

Critically analyse the roles of internet in this industry. Has internet changed the way this industry operates in any significant ways? Identify two competing e-businesses within this industry. To make your analysis more interesting, it is recommended that you choose two e-businesses with different positioning. Critically analyse, compare and contrast the two e-businesses on their e-marketing mix strategy (e.g., product, price, distribution and communication). Draw insightful connections between your analysis in the conclusion.

1. Provide a summary of your key findings / observations in a concise yet comprehensive manner.

2. In your opinion, does one of the businesses have more superior marketing mix strategy than its competitor? What makes you think so?  There should also be a one-page executive summary.

Additional information

The problem related to ¬Marketing and it explains about analyzing the role of internet on an industry. Here fashion has been the chosen industry for the argument.

Word limit: 3500

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Marketing Management: In your opinion does one of the businesses have more
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Anonymous user

4/6/2016 6:20:25 AM

Find out the solutions of all competing e-businesses or alliance instances of industries: electrical appliance, pharmaceutical, market research, fashion, music, movie, books/ publications, supermarket, education provider, travel, non-for profit, finance/bank, online dating, social networking sites, online gaming, auction and so on. Significantly analyse the roles of internet in this industry. Has internet changed the way this industry activates in any significant ways? Recognize 2 competing e-businesses within this industry. To make your analysis more interesting, it is recommended that you choose two e-businesses through dissimilar positioning. Critically analyse, compare and contrast the 2 e-businesses on their e-marketing mix strategy (for instance, product, price, distribution and communication). Draw insightful connections between your analyses in the conclusion. 1. Give a summary of your key discovering / observations in a concise yet comprehensive manner.

A

Anonymous user

4/6/2016 6:20:24 AM

Find out the solutions of all competing e-businesses or alliance instances of industries: electrical appliance, pharmaceutical, market research, fashion, music, movie, books/ publications, supermarket, education provider, travel, non-for profit, finance/bank, online dating, social networking sites, online gaming, auction and so on. Significantly analyse the roles of internet in this industry. Has internet changed the way this industry activates in any significant ways? Recognize 2 competing e-businesses within this industry. To make your analysis more interesting, it is recommended that you choose two e-businesses through dissimilar positioning. Critically analyse, compare and contrast the 2 e-businesses on their e-marketing mix strategy (for instance, product, price, distribution and communication). Draw insightful connections between your analyses in the conclusion. 1. Give a summary of your key discovering / observations in a concise yet comprehensive manner.