Question:
Part A: All organizations have a purpose typically articulated in the form of a mission and or vision statement. strategy relate to the pursuit of the organization purpose and goals( using the Ashridge sense of mission model, analyse the case evidence to examine the argument that twitter''s strategy show signs of a weak sense of mission.
Despite a recent net loss of us$107million, jack Dorsey, chief executive officer (CEO) and co founder of Twitter states on Q2 2016 results that were making the right decisions in our products, and it gives us a foundation for future growth. Using relevant strategic decision making theory, analyse twitter''s existing strategic decisions to interprete if twitter have pursued a deliberate or emergent strategy.
In your answer, discuss to what extent you agree with jack Dorsey''s viewpoint that twitter are in a strong strategic position to overcome the risks outlined in the 2016 Annual report.