Read Real World Case 2, "For Companies Both Big and Small: Running a Business on Smartphones” In a 2 to 3-page written report, address the following questions: 1. In which ways do smartphones help these companies be more profitable? To what extent are improvements in performance coming from revenue increases or cost reductions? Provide several examples from the case. 2. The companies described in the case encountered a fair amount of resistance from employees when introducing smartphone technologies. Why do you think this happened? What could companies do to improve the reception of these initiatives? Develop two alternative propositions. 3. CPS Energy and Lloyd's Construction used smart- phones to make existing processes more efficient. How could they have used the technology to create new products and services for their customers? Include at least one recommendation for each organization.