1. In which of the following cases the use of an impersonal voice is most likely to be appropriate?
In internal persuasive messages to emphasize shared work goals
In external persuasive messages to emphasize reader benefits
In internal persuasive messages to deemphasize self-centeredness
To emphasize objectivity in persuasive messages
In external persuasive messages to depersonalize the message
2. Which of the following is most likely to help you reduce skepticism once you've described your solution?
Restating the need for the solution
Providing a strong rationale
Showing appreciation for your reader's views
Discussing positive points about your competitor's products
Agreeing with your readers objections
3. Which of the following characterizes the writing style of persuasive messages?
Direct and explicit
Direct and implicit
Indirect and implicit
Indirect and explicit
Exaggerating and explicit
4. The model used most successfully for mass sales messages is the AIAD approach: attention, information, action, and description.
True
False
5. Persuasion implies that you are communicating with someone who thinks the same way as you do.
True
False