Problem
1. In your opinion, in which areas have environmental issues had the biggest impact on consumer behaviour? Why do you think that is the case?
2. Is the ‘political consumer' a fad or a new and growing challenge for marketers and producers? Discuss.
3. Go to your local supermarket to check the selection of ecological products. How are they presented in the store? What does that say about the way these products are regarded?
4. Try to provide an estimate about how often environmental issues are mentioned in advertising. Are these messages credible? Why, or why not?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.