One-Page Topic Paper: Amazon's Disruption of the Consumer Decision-Making Process: A Marketing-Based Analysis
Instructions
Address the following in this one-page paper:
Context: Amazon is changing the way we shop and retailers are going out of business! Amazon commands a high marketing share of all online business.
Discuss the following:
1. How has Amazon disrupted each stage of the Consumer Decision-Making Process as described in Chapter 7 of the Pride and Ferrell text? Discuss from the perspective of the consumer.
2. In what ways has Amazon capitalized on changing customer needs and desires? How have they been a force in altering customer needs?
3. Describe Amazon's modifications to product, price, promotion and distribution strategies.
Paper format:
One page minimum, - 1 ½ page maximum, single space, 1" margins top and bottom.
Name and Title of Paper only.