In what ways are usage purchase and judgmental data used to, Marketing Management

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In what ways are usage purchase and judgmental data used to

In what ways are Usage, Purchase, and Judgmental Data used to assess market structure? Can you think of other types of data?

• Bring up two examples for illustrating this concept from relevant and recent Wall Street Journal articles (or other scholarly articles.)

• Discuss concepts by focusing on two implications for, and examples of, marketing oneself, marketing in social media, or other up-to-date online sources.

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Marketing Management: In what ways are usage purchase and judgmental data used to

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