Discussion Post: Text Mining and Social Media Analysis
Read the end-of-chapter application case "BBVA Seamlessly Monitors and Improves its Online Reputation" and answer the following questions.
• How did BBVA use text mining?
• What were BBVA's challenges, and how did BBVA overcome them with text mining and social media analysis?
• In what other areas do you think BBVA could use text mining?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- Case.rar