In this module we looked into the marketing research process. For the purpose of this assignment, we will examine two of the five steps of the marketing research process, specifically: Design Research Project (Research Design) and Collect Data (Data collection).
Types of Research Designs:
- Exploratory
- Descriptive
- Causal
Data Collection Methods:
- Surveys
- Questionnaires
- Observation
- Experiments
Directions: Refer to the above table. For each of the following research questions, identify the most appropriate type of research design or data collection method. There is one answer per question.
- Sales in Texas have dropped off for no apparent reason. None of the sales team can explain what is going on. Which research design should be used?
Answer:
2. If we want to determine whether pizza consumption is related to the consumption of Dr. Pepper, which data collection method should be used?
- Answer:
3. How do Macy's customers feel about Macy's customer service? Which data collection method should be used?
Answer:
4. How many people in the Southern Illinois area own homes? Which research design should be used?
Answer: