In this assignment you will write a blog about research tools that can help a marketer understand product value and the competitive environment. Write content for your new blog entry titled: Product Value: What's it Worth?
Procedure
- Research information about product value and how to perform a SWOT analysis.
- Based on what you learned, write content for a three to five page blog covering the following concepts:
- Your brand's (Pizza Hut) competitive situation today, including the industry, current customers, and prospects. Add a photo of the product being used, such as a customer vacuuming.
- Perform a SWOT analysis on your company and add a few sentences about what a SWOT analysis is and how it relates to your company's brand or service.
- How the brand's features create value with benefits for customers. For example, a computer's touch screen feature creates a benefit of convenience for the customer by improving ease of use and providing faster information access.
- Use research such as a statistic from a marketing expert or quote from the company website or press release that discusses trends for the future or new opportunities the company is considering.
- An example of how the brand creates convenience for its customers.
- Submit blog content in a Word Document (and the blog link if you posted to a free site). Optional: Create a blog by posting your content to a free site. A few free blog sites include www.simplesite.com and www.weebly.com.
- Your assignment deliverable must be three to five pages long, and include a minimum of three sources. Format, cite, and reference your work in APA style.