In this assignment, you will generate a new product or service idea for the company you have selected. Submit a one-page description of a new product or service idea, as well as the rationale or justification for the idea. When you look for the rationale, examine trends that might support a product of this type and possible users for the product or service. Make sure your new product or service is unique, not just a new color or version of something that the company already offers. Submit your description using the following format: Provide a complete description of the new product or service idea. Explain how the product or service fits with current company offerings, including similarities and differences. Outline a process for consideration of your product or service. Suggest a target market for this product or service. Provide the rationale for the product or service and for the suggested target market.