1. In the context of customer relationship management trends, which of the following statements is true of personalization??
- ?It uses mass-media approaches to meet the expectations of customers
- ?It increases the time taken by customers to make purchase decisions
- ?It involves rewarding customers for their business to a firm?
- It treats customers as individuals who have their own unique sets of needs and wants?
2. A realtor is trying to predict the value of a home. He has quantitative data available and has evidence that the home price has a strong relationship to the square footage of the home. The best choice for a forecasting model is
?A. linear regression. ?B. moving average. ?C. market survey. ?D. exponential smoothing.
3. What is "initial buys" in 4 main sections of seasonal calendars? (product lifecycle management class)