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In the business world of the 21st century will it be

1. In the business world of the 21st century, will it be possible to make critical marketing decisions without marketing research? Why or why not?

2. How are management decision makers and information researchers alike? How are they different? How might the differences be reduced between these two types of professionals?

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Marketing Research: In the business world of the 21st century will it be

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Marketing Research: In the business world of the 21st century will it be

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