In the article "Why Hard Nosed Executives Should Care About Management Theory" some of its focus is on the issue that management would use research in gathering information; that research discovery is a valid effort but results are contingent and may be useful in some situations but not others.
Given that:
• management is a decision making entity
•decisions should be informed decisions
•some decisions require prompt decision making, and
• research is time consuming
Develop guidelines for how and when research should be used by management.