1. For most marketing practitioners, ______________ is a valuable tool for pointing to core values that can be linked directly to product features, and the discovery of what features are salient to target consumers.
1. Scaffolding technique
2. Heuristic analysis
3. Means-end analysis
4. Attribution theory
2. In terms of consumer behaviour, the properties of a product such as its price, brand name, country of origin and packaging are known as ______________.
1. Cues
2. Heuristics
3. Consumer expectations
4. The halo effect