Question 1:
In response to the rapidly growing importance of emerging markets in the world economy, a number of new models of multinational enterprise (MNE) strategy have been put forward. Among those are Douglas and Craig's (2011) Semi-global Strategy framework and Prahalad and Bhattacharyya's (2011) "Gateway-Hub" model. What are the premises and main components of these two models? According to Prahalad and Bhattacharyya, which MNEs seem to have followed the "Gateway-Hub" model? Briefly describe the strategy of one of the MNEs featured in these two authors' article.
Question 2:
Apply Heenan and Perlmutter's E.P.R.G. model, as discussed in class and in the article by Nowak (2008), to the company you work (or have worked) for. Identify the current international orientation of the company, pointing to and elaborating on the indicators or symptoms of the identified orientation (as the framework for this identification, you can use some of the dimensions of MNE orientation shown in Table of Nowak's article). Has the company gone, or can be predicted to go, through the consecutive orientations as postulated by the E.P.R.G. model? Is the model still capable of generalizing the complex realities of nowadays companies?
If you do not work and have not worked for an international company, apply the E.P.R.G. model to a company of your choice, conducting, if necessary, quick research on the Internet. Address the same issues as stated in the preceding paragraph.