In the world of charitable institutions, in January 2009 universities and foundations across the nation discovered their investment portfolios savaged by the actions of one rogue investor, Bernard Madoff, a former chair of the NASDAQ Stock Exchange.6 Madoff’s actions caused a crisis of biblical proportions for charities, which suffered the brunt of the $60 billion he had reportedly bilked investors. In 2015, a crisis of a different nature confronted Planned Parenthood, when an anti-abortion group filmed unsuspecting representatives, talking about getting money for aborted fetal parts. In public relations with crisis pervades society what are your thoughts on this issue?