In order to give the Cruiser an incentive that appealed to his fun-loving ingenuity and inventiveness, every time he bought a pack of Keystone Light, he got a completely self-contained Corn-hole game. The Cruiser had to punch out the perforated hole designed into the box and use his crushed empty cans of Keystone Light as "bags" during hours of summer party and sport Bro·ments with his buddies. The company named this fun activity "CANHOLE!' How would this promotion help achieve any of the company's objectives?