In light of this weeks outcomes and assignments regarding Utilitarianism and Kantian ethics. Can a business leader ascribe to a particular ethical philosophy, be shrewd in business and maintain an appropriate legal presence? If you simply consider pricing a product or service. Presume you have limited competition is it ethical to charge a premium price just because you can and it is not illegal? Just because it is legal it is not automatically make it ethical and just because it is ethical it may not be legal. To add another wrinkle if the business is publicly traded you also have an obligation to your stockholders to maximize profits and minimize expense.