1. In creating the advertising message, which of the following is not recommended when creating a slogan?
a. ?The slogan should be short.
b. ?The slogan should be memorable.
c. ?The slogan should be accompanied by a spokescharacter.
d. ?The slogan should be retained for a long period of time.
e. ?The slogan should be backed by a large marketing budget.
2) _______________ is digital advertising that matches the appearance and purpose of the content in which it is embedded.
a. ?Native advertising
b. ?Advocacy advertising
c. ?Content advertising
d. ?Institutional advertising
e. ?Comparative advertising