Chapter #5 - Strategizing Help from a SWOT
In creating a strategic plan to guide an organization managers often evaluate the internal and external forces that affect the performance of a firm. The tool many use is called a SWOT analysis.
Define - What is a SWOT analysis? How is it conducted? What types of information is often prepared during and then after a SWOT has been completed?
Finally, how often should a SWOT be prepared?