Discussion: Marketing at Tim's
At Tim's Coffee Shoppe, Tim is considering selling breakfast quiches (eggs and cheese baked in individualized pie shells) from a local baker and fruit smoothies at his store. In Chapter 11 page 338 through 342 read "Developing a Marketing Strategy and Developing a Marketing Mix."
- Will these products fit with his existing market segment? Explain why it is or is not a good fit using marketing mix terminology (citing references if needed).
- Then go into Tim's Coffee Shop and look at the menu board and see if you have any recommendations for better signage.
Respond per your Syllabus guidelines.