In any project proposal that has been made to the client. Analyze it as a piece of communication. Ask the following questions:
a) What is the objective of the communication?
b) Which criteria do you use to verify that objectives are met?
c) What actions did you want the client to take as a result of reading the proposal?
d) What is the mix of ‘rational’ and ‘emotional’ elements in the communication?
e) Did you talk the client through the proposal on a one-to-one basis? If not, do you think this might have added to the impact of the proposal?