In addition to the e-Business Plan template under the Search Engine Optimization Plan section heading, add a Search Engine Optimization Plan of 4-5 pages that includes the following for the case study organization:
- Create a sitemap (HTML or XML) of the internal architecture for the proposed Web site (created in Week 3).
- Describe the meta tags for the proposed Web site.
- Describe the body tags for the proposed Web site.
- Describe the key words for the proposed Web site (based on analytics from Week 3, if possible).
- Provide list of 10 competitors' meta key word tags.
- Create a Web site goal statement (unique selling proposition [USP]) including key words.
- Create title and description tags for your proposed Web site.
- Use a free key word ranking tool to track your key words and provide results.
All sources should be cited both in the text and in the references using APA format.