As a college graduate, you and a friend think the career you really would enjoy means being your own boss-you want to start your own business. You feel that e-commerce is the place for you to make your fortune.
You and your friend are considering two options:
(1) an online business that sells custom-made blue jeans based on customers' measurements, and
(2) an online business that sells gourmet foods from around the world.
In a role-playing exercise, debate with your friend the pros and cons of each of these two online retail businesses and make a decision about which is better.