In a general acute care hospital who should the hospital, Operation Management

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In a general acute care hospital who should the hospital

In a general acute care hospital who should the hospital promote its services to? Is a hospital's customer the patient who receives the benefits of hospital services? Is it the physician who is the only one who can actually order services and admit patients to the hospital? Or is the customer the insurance company who ends up paying for (buying) the services?

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Operation Management: In a general acute care hospital who should the hospital

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