In 2007, Apple Computer became Apple Inc. Steve Jobs CEO embarked on a massive restructuring project designed to transform Apple from a Mac only company whose growth brought Apple to its current state, to a Non-PC product line to include iPod and music which dominated the financial profits of the company. Soon after that, the iPhone and iPad have become a brand in their own rites. To do this, Steve Jobs would have to leverage its computer and technology expertise to venture out and grow a Non-PC product line that has not been done in this fashion or form in history. The iTunes store revolutionized the downloading of music on the internet.
Answer the following questions in a 2-page essay: (double spaced)
- What strategy did Steve Jobs use when launching the new Apple line?
- What leadership qualities does Steve Jobs exhibit?
- What do you think is the Apple Inc.'s core competency?